Managing corporate legitimacy and the UN Global Compact
- Authors: Dorothée Baumann-Pauly and Andreas Georg Scherer
- Main Title: The United Nations Global Compact International Yearbook 2013 , pp 18-21
- Publication Date: October 2013
- DOI: https://doi.org/10.18356/5e8fea3f-en
- Language: English
In this article, we explain why managing legitimacy is vital for corporations and how business firms can employ strategies to maintain their legitimacy. We then discuss the organizational capacities that each legitimacy strategy implies and point out their inherent tensions. Based on the results of an empirical study, we show how two large corporations have handled these tensions and successfully introduced organizational prerequisites for managing legitimacy. In the final part of this article we elaborate on how participants of the UN Global Compact can use the initiative to strengthen their legitimacy.
© United Nations
ISBN (PDF):
9789210576994
Book DOI:
https://doi.org/10.18356/681b6cbd-en
Related Subject(s):
Economic and Social Development
Sustainable Development Goals:
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