Niche markets, environment and social aspects

- Author: International Trade Centre
- Main Title: The Coffee Exporter's Guide: Third Edition , pp 37-62
- Publication Date: March 2012
- DOI: https://doi.org/10.18356/ff0ad049-en
- Language: English French, Spanish
It is often neither viable nor possible to add value to green coffee by processing at origin. Many coffees are suitable only for blending or processing into neutral or anonymous end products, including soluble. For such coffees it is not possible to add monetary value as prices are determined solely by market conditions. However, reliable and consistent grading procedures, strict compliance with contractual obligations and regular delivery will add value in the sense that the product will be preferred by primary buyers over those from less consistent origins. Certain growths of coffee, on the other hand, may be highly prized for their ?? avour characteristics and attract a suitable premium. Examples include Jamaican Blue Mountain, Hawaii Kona, Top Kenya AA and Guatemalan Antiguas.
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