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From strategy to business transaction
- Author: International Trade Centre
- Main Title: The Business Management System
- Publication Date: July 2006
- DOI: https://doi.org/10.18356/cbce3a46-en
- Language: English French, Spanish
In the previous chapters we looked at the strategy design and capability building processes of the enterprise. While establishing a strategy and building the required capabilities are necessary, they are not sufficient for business success. Success will occur if and when the enterprise uses those capabilities to fulfil the needs of the customers better than its competitors and profitably completes sales transactions. For this reason, this third and last cycle of the BMS will focus on the management of tasks pertaining to the sales transactions: the Transaction Cycle.
© United Nations
ISBN (PDF):
9789213614945
Book DOI:
https://doi.org/10.18356/3c6b7c1f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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