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From strategy to business transaction

In the previous chapters we looked at the strategy design and capability building processes of the enterprise. While establishing a strategy and building the required capabilities are necessary, they are not sufficient for business success. Success will occur if and when the enterprise uses those capabilities to fulfil the needs of the customers better than its competitors and profitably completes sales transactions. For this reason, this third and last cycle of the BMS will focus on the management of tasks pertaining to the sales transactions: the Transaction Cycle.

Related Subject(s): International Trade and Finance
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