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In a globalizing business environment and an increasingly crowded marketplace, small and mediumsized enterprises (SMEs) need to find ways to differentiate their products in order to attract potential consumers. The introduction of new or improved products and the adoption of new ways of making, selling or marketing products and services are some of the strategies being used by SMEs to remain or become internationally competitive. As innovation, creativity and knowledge are becoming key elements of competitiveness, companies are increasingly faced with the need to find ways to manage their innovation, creativity and knowledge effectively.

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