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What should I consider when choosing a domain name?

image of What should I consider when choosing a domain name?

Depending on where you register, you may pick a commonly used generic name, but if you choose a name that is distinctive, users are more likely to be able to remember and search for it more easily. Ideally, it should be distinctive enough also to be protectable under trademark law, because domain names can be protected as trademarks in some countries. If you pick a very common phrase as your domain name (e.g. ‘Good Software’), your company could have difficulty in building up any special reputation or goodwill in this name and even more difficulty in preventing others from using your name in competition.

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