1945

Case studies

image of Case studies

This chapter presents case studies and examples of managing IP assets in marketing, for artisan enterprises and visual artists from developing countries. The case studies are supplemented with a few illustrations from the craft and visual arts sectors in developed countries, in order to show more diversified IP-based marketing means.

Related Subject(s): International Trade and Finance
/content/books/9789213618073c017
dcterms_title,dcterms_subject,pub_keyword
-contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution
10
5
Chapter
content/books/9789213618073
Book
false
Loading
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error
aHR0cHM6Ly93d3cudW4taWxpYnJhcnkub3JnLw==