Case studies
- Author: International Trade Centre
- Main Title: Marketing Crafts and Visual Arts , pp 110-129
- Publication Date: December 2003
- DOI: https://doi.org/10.18356/cccdabcc-en
- Language: English French, Spanish
This chapter presents case studies and examples of managing IP assets in marketing, for artisan enterprises and visual artists from developing countries. The case studies are supplemented with a few illustrations from the craft and visual arts sectors in developed countries, in order to show more diversified IP-based marketing means.
© United Nations
ISBN (PDF):
9789213618073
Book DOI:
https://doi.org/10.18356/ff4ddbf4-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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