1945

What are the essential elements of an enterprise’s e-commerce strategy?

image of What are the essential elements of an enterprise’s e-commerce strategy?

A well-prepared strategy should present an assessment of the e-sales potential of the product or products concerned, an estimate of the investments required to establish and develop the business, a plan for running the business and for measuring its progress, and an indication of the expected return on investment. It should facilitate an application for financing.

Related Subject(s): International Trade and Finance
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