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Why is intellectual property crucial for marketing the products or services of SMEs in the automotive components sector?
- Author: International Trade Centre
- Main Title: Exporting Automotive Components , pp 218-219
- Publication Date: February 2004
- DOI: https://doi.org/10.18356/b3567487-en
- Language: English French, Spanish
When efficiently used, intellectual property is an important tool in creating an image for your business in the minds of your current and potential customers and in positioning your business in the market.
© United Nations
ISBN (PDF):
9789213618141
Book DOI:
https://doi.org/10.18356/7db6f305-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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