1945

What challenges do I face in exporting my services?

image of What challenges do I face in exporting my services?

Marketing services differs from marketing goods, mainly because services are intangible and because customers are required to pay (or to promise to pay) in advance, i.e before they can inspect the completed service. Therefore, customers usually seek out recommendations from people they know before trying a new service provider. If your firm is not known in a foreign market, then it is unlikely to get recommended, no matter how good your service is. Some of the things you can do to address major challenges are set out below.

Related Subject(s): International Trade and Finance
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