1945

How do I decide when the time is right to start exporting?

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The traditional advice to goods producers has been to mature in a domestic market before exporting. This advice is not relevant for service firms, especially given the growth in e-trade in services. Many service firms have only export markets if they supply a specialized service for which there is little demand in their home market and their service can be supplied online.

Related Subject(s): International Trade and Finance
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