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Innovative telecommunications partner – New Brunswick, Canada
- Author: International Trade Centre
- Main Title: Offshore Back Office Operations
- Publication Date: November 2001
- DOI: https://doi.org/10.18356/f6496567-en
- Language: English French, Spanish
In the late 1980s, New Brunswick (NB) was one of the small Atlantic Canadian provinces facing high unemployment rates because of restructuring in traditional industries such as fishing and forestry and a lack of alternative employment creation options. Young skilled workers were moving to central and western Canada where job opportunities were more abundant. In this challenging environment, the McKenna Government launched a partnership with the provincial telecommunications company, NBTel, to generate employment by taking advantage of the emerging digital economy. In fact, NB Premier Frank McKenna was so committed to a digital development strategy that he created a home page to promote this strategy among provincial residents and potential investors.
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