1945

Retail packaging

In the view of European distributors, the sale of spices has many features of commodity marketing. The consumer looks for spices to meet a specific culinary need and seldom attaches much importance to the brand name or distributor. When a customer buys pepper, cinnamon or other spices at a food store, he or she rarely shows a preference for one brand over another, and in many supermarkets only one brand is available.

Related Subject(s): International Trade and Finance
Sustainable Development Goals:
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