Preface
- Author: International Trade Centre
- Main Title: Innovating for Success in the Export of Services, pp 3-3
- Publication Date: November 2001
- DOI: https://doi.org/10.18356/5f0c8a08-en
- Language: English French, Spanish
Because most service ideas cannot be protected through copyright or patent, services exportersmust innovate continuously in order to remain competitive. Innovation is challenging enough in adomestic market. When the variables of cultural differences and international benchmarks are added, theprocess becomes even more complex.
© United Nations
ISBN (PDF):
9789213618899
Book DOI:
https://doi.org/10.18356/e75e636f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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