Strategic Communications Framework for Statistical Institutions

This publication compiles the two-part outcome of the Strategic Communications Framework Project of the High-Level Group for the Modernisation of Official Statistics (HLGMOS). The purpose is to guide statistical offices in the development of a strategic approach to protect, enhance and promote the organization’s reputation and brand. It is intended to help statistical organizations maximize corporate image through proactive user consultation; engagement with and understanding of target audiences; communications tailored to various audiences and their needs; media engagement; and measurement of the results and impact of communication activities. It further focuses on the development of guidelines and strategic approaches to internal communications; the value of and ways to engage staff so that they can become ambassadors of the organization’s key messages to external partners and stakeholders; and the development of stakeholder engagement strategies. Lastly, it explores, from a communications perspective, statistical organizations’ involvement in the development of national data strategies.