Developing a new brand – Case Study Statistics Canada

Developing and embedding a new brand should be an exercise in inclusivity, where the resulting brand is one that immediately resonates with those who encounter it. It should feel familiar, but also fresh and exciting with. Statistics Canada describes some of the steps that are being taken to develop their new position, all of which are transferable for national statistical organizations and should be considered best practice

Sustainable Development Goals:

Partnerships for the Goals