Public Diplomacy

What it is and How to do it

image of Public Diplomacy
Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.




My thanks go to Rabih Haddad and Emily Fraser for their unstinting encouragement in the writing of this book, and to Evelyne de Mevius and her colleagues, Franz Thiel, Tomas Zak and Nancy Yacoub, for their rigorous and thoughtful editing: any errors or omissions are my responsibility, not theirs.


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