Public Diplomacy

What it is and How to do it

image of Public Diplomacy
Efforts by governments to influence the public in other countries have existed for some time. Though the concept of public diplomacy emerged in the 1960s, the advent of ICT has given powerful impetus to this particular way of conducting international relations. Increasingly, governments lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media? This publication is designed for diplomats but is also a must-have for anyone keen to explore this area in depth.



Biography of the author

Alan Hunt CMG, FCIM, FRGS (UK) is a former Ambassador and Director of the University of Oxford Foreign Service Programme. His career in the British Diplomatic Service included postings in Tehran, Jedda, Panama, Madrid, Oslo, Buenos Aires (where he played a central role in the restoration of diplomatic relations after the Falklands conflict) and Düsseldorf (where he was Consul-General and Director-General for Trade and Investment Promotion in Germany). During postings in the Foreign and Commonwealth Office in London he handled international oil policy and relations with East Africa and Southern Europe, was Senior Civilian Directing Staff Member at the Royal College of Defence Studies and Director Overseas Trade. His final posting was as High Commissioner in Singapore.


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