A Guide to Commercial Diplomacy

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The role of a trade representative is not only varied and stimulating, covering a fascinating range of activities, but is also important and very worthwhile. The service that the trade representative provides is of value both to the individual companies they help and to the economy of the country they represent. This publication offers practical guidance that will help trade representatives do their job to the highest level, whether they are organizing a trade fair, hosting a visiting minister or pitching to an inward investor.




In a rapidly changing trade landscape, those who support businesses to trade need new ways of working, new skills and new partnerships. The International Trade Centre (ITC) is proud to support the process of continuous learning and change that is the hallmark of all successful organizations.


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