Book review: Navigating Global Business: A Cultural Compass by Simcha Ronen and Oded Shenkar

The world has changed dramatically over the last two decades, moving through two distinct phases of globalization. Tapping into the rapid growth of goods and services trade (WTO, 2016a), the first wave of globalization was propelled by value chains, enhancing specialization, productivity and access to markets (Reeves and Harnos, 2017; OECD, 2017). The second is marked by digitalization and it is characterized by the flow of ideas, information and innovation, which has further enabled the exploitation of global business opportunities through internet applications.