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From Niche to Mainstream: Halal Goes Global

image of From Niche to Mainstream: Halal Goes Global
This ITC publication provides a detailed overview of the global halal food and beverage market, including up-to-date trade figures and an informed perspective of the market landscape and its dynamics. It provides an excellent introduction to anyone encountering the halal market for the first time by giving trade data on the key sub-sectors of the halal marketplace. At the same time, it shares a depth of understanding of many of the complex issues that are particular to the halal sector and, in doing so, allows the reader to gain a comprehensive view of the market landscape.

English French, Spanish

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The Halal sector

The halal market has for many years been uncharted territory. In terms of market research, trade data and analysis, and the preferences and spending habits of 1.6 billion consumers, the halal marketplace is still a very young, continually evolving commercial arena. It is, in effect, a new market paradigm that crosses geographic, cultural and even religious boundaries.

English French, Spanish

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