Information economy report 2015

Unlocking the potential of E-Commerce for developing countries

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Electronic commerce (e-commerce) is rapidly transforming the way in which enterprises are interacting among each other as well as with consumers and governments. Despite important potential benefits, businesses and consumers in developing countries were for a long time slow to exploit e-commerce. As a result of changes in the evolving landscape for information and communications technologies (ICTs), this pattern is now changing, and e-commerce is growing rapidly in emerging markets and developing economies. Against this background, this publication revisits the potential opportunities and risks of e-commerce and examines how countries can benefit the most from the phenomenon in today's Information Society. Using official statistics and private sector data, it provides an up-to-date review of global and regional trends related to e-commerce in view of changes in the ICT landscape, focusing on developing countries while drawing lessons from developed countries.



e-Commerce by small and rural enterprises in developing countries

Micro and small enterprises in most countries tend to lag behind their larger counterparts in online buying and selling (chapter II). Rural enterprises similarly trail behind their urban competitors, for various reasons. This chapter looks at different options for micro and small businesses to engage in e-commerce, making use of emerging platforms and solutions. It then considers the case of rural e-commerce by comparing the diverse experience of three countries in Asia.


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