From Niche to Mainstream: Halal Goes Global
This ITC publication provides a detailed overview of the global halal food and
beverage market, including up-to-date trade figures and an informed perspective of the market
landscape and its dynamics. It provides an excellent introduction to anyone encountering the halal
market for the first time by giving trade data on the key sub-sectors of the halal marketplace. At
the same time, it shares a depth of understanding of many of the complex issues that are particular
to the halal sector and, in doing so, allows the reader to gain a comprehensive view of the market
landscape.
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