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Bringing SMEs onto the E-Commerce Highway

image of Bringing SMEs onto the E-Commerce Highway

This publication studies e-commerce-related policies that affect SMEs’ engagement in cross-border e-commerce. It identifies the bottlenecks and requirements of e-commerce participation and presents examples of best practices in regulating cross-border e-commerce. This work addresses competitiveness issues in each segment of the cross-border e-commerce process chain, including establishing business online, international e-payment, cross-border delivery and aftersales services. It provides a checklist of the essential ingredients for SME success in cross-border e-commerce, by examining enabling factors at the firm level, immediate business environment level and national policy level. The publication also reviews global cross-border e-commerce and offers a deeper analysis of selected economies. This work serves as a starting point for a public private dialogue on e-commerce, especially for SMEs in developing countries.

English

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Foreword

Transformations in the landscape of trade and technology have fundamentally altered the way we purchase and consume goods and services. As the costs of international communication and transportation decrease, and the demand for immediacy increases, suppliers are increasingly turning to e-commerce and e-platforms as the preferred method for reaching clients. Online shoppers are experiencing a revolution in their buying habits, often seeking options in other countries and regions. These changes can offer significant opportunities for businesses in both developed and developing countries to expand their outreach into global markets.

English

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