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Bringing SMEs onto the E-Commerce Highway

image of Bringing SMEs onto the E-Commerce Highway

This publication studies e-commerce-related policies that affect SMEs’ engagement in cross-border e-commerce. It identifies the bottlenecks and requirements of e-commerce participation and presents examples of best practices in regulating cross-border e-commerce. This work addresses competitiveness issues in each segment of the cross-border e-commerce process chain, including establishing business online, international e-payment, cross-border delivery and aftersales services. It provides a checklist of the essential ingredients for SME success in cross-border e-commerce, by examining enabling factors at the firm level, immediate business environment level and national policy level. The publication also reviews global cross-border e-commerce and offers a deeper analysis of selected economies. This work serves as a starting point for a public private dialogue on e-commerce, especially for SMEs in developing countries.

English

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Acknowledgements

This paper was prepared by Justine Lan, Irene Carbone, Marta Soprana and Anirudh Singhal, ITC international consultants, and Quan Zhao, ITC Trade in Services Officer, under the supervision of Marion Jansen, ITC Chief Economist. Thanks are also due to Mohamad Fakhreddin, ITC international consultant for his review and editorial assistance.

English

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