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Bringing SMEs onto the E-Commerce Highway

image of Bringing SMEs onto the E-Commerce Highway

This publication studies e-commerce-related policies that affect SMEs’ engagement in cross-border e-commerce. It identifies the bottlenecks and requirements of e-commerce participation and presents examples of best practices in regulating cross-border e-commerce. This work addresses competitiveness issues in each segment of the cross-border e-commerce process chain, including establishing business online, international e-payment, cross-border delivery and aftersales services. It provides a checklist of the essential ingredients for SME success in cross-border e-commerce, by examining enabling factors at the firm level, immediate business environment level and national policy level. The publication also reviews global cross-border e-commerce and offers a deeper analysis of selected economies. This work serves as a starting point for a public private dialogue on e-commerce, especially for SMEs in developing countries.

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Conclusions

Cross-border e-commerce merges new methods of doing business via the internet with century-old practices of conducting cross-border trade. Being successful in this form of international trade therefore requires the ability to master new methods of doing business and the ability to conduct certain traditional activities differently. Being successful in cross-border e-commerce requires the ability to embrace change.

English

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