Consumer Conscience

How Environment and Ethics are Influencing Exports

image of Consumer Conscience

This report on the International Trade Centre (ITC) World Export Development Forum on Consumers, Ethics and Environment (October 2008), reflects on what ethical trade means, the growth in the global fair trade and ethical markets, how entrepreneurs in developing countries can break into these markets, and what trade support institutions and governments should be doing to help ethical traders. It considers the bottom line for every topic discussed: how to use ethical trade as a tool to raise standards of living for everyone involved.




Globalization is changing the concerns of consumers. While shoppers still pay attention to quality and price, more than ever they are concerned about the environmental and social impacts of their purchases. They want to know that people involved throughout the process are being paid fairly, that the products are sourced in an environmentally sound manner, and that the supply chain is handled ethically.


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