Consumer Conscience

How Environment and Ethics are Influencing Exports

image of Consumer Conscience

This report on the International Trade Centre (ITC) World Export Development Forum on Consumers, Ethics and Environment (October 2008), reflects on what ethical trade means, the growth in the global fair trade and ethical markets, how entrepreneurs in developing countries can break into these markets, and what trade support institutions and governments should be doing to help ethical traders. It considers the bottom line for every topic discussed: how to use ethical trade as a tool to raise standards of living for everyone involved.



The value of the ethical consumer

Conscientious consumers are a growing force in the market. Research shows that they prize transparency, accountability, authenticity and fairness now more than ever before. And their influence is growing in the wake of the 2008 global financial meltdown. But within every crisis lies opportunity. The vacuum created by consumer lack of trust and fall in confidence in purely commercial business has left space for ethical trade to expand its niche and for entrepreneurs who have applied the principles of corporate social responsibility (CSR) through responsible entrepreneurship and business practices.


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