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International Trade Forum

The International Trade Forum is the magazine of the International Trade Centre (ITC). It focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The magazine is published quarterly since 1964 in English, French and Spanish.

English

Cross-border e-commerce helps SMEs reach global markets

Junpu is a small village of 3,000 residents in China’s southern province of Guangdong, which was very poor before the fast development of e-commerce in China. Today, more than two-thirds of the residents make their living on Taobao, China’s largest e-commerce site, selling local produces and other popular products to domestic and international customers through more than 3,000 online stores operated from the village. The village also has a ‘Taobao Academy’ providing training to aspiring young people who have just started their online businesses.

English

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