Demand in Viet Nam for Rhinoceros Horn Used in Traditional Medicine

image of Demand in Viet Nam for Rhinoceros Horn Used in Traditional Medicine

This study aims to understand better the demand for traditional medicine and more contemporary health-related reasons, collectively referred to as ATM in this report, in Viet Nam. The country is strategically important for illegally traded wildlife products, such as pangolin scales and rhino horn. Using an in-person survey of over 1,000 respondents on wildlife consumed as medicine, the study had four main objectives: identify consumer profile of ATM users (age, income, gender, etc.), identify recent trends in ATM consumption among users, focusing on two high conservation-value species (pangolin and rhino), identify the main attributes of demand (quality, price, harvesting method, etc.), evaluate the policy options to reduce demand for high-conservation species. To provide insights and broader overview of market trends, the authors also interviewed experts in ATM in Viet Nam.




The collection, trade and use of animal-based traditional medicine (ATM) is an important aspect of Asian culture, with historical records indicating use that stretches back at least 1,300 years. ATM products are widely used as health foods or healthcare products and are readily available from specialist traditional medicine shops and markets, as well as online shops. A large variety of wildlife species are used in ATM, but there are few systematic descriptions of consumers and their motivations


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error