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Entering New Markets

A Guide for Trade Representatives

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A guide aimed at Foreign Trade Representatives and Trade Diplomats to promote trade, to organize successful trade promotion events, to enhance trade facilitation services and to develop networks. An in-depth review of the challenges faced by the whole range of Foreign Trade Representatives including those representing governments, those representing industry and those with a regional brief. There is extensive coverage of facilitation services such as export intelligence, trade displays, trade missions, buyer missions, investment promotion, market entry strategies, partner identification and public relations. The content covers goal setting at both the national and Post level, prioritization of countries and industries, prioritization of clients and work programs; strategies for managing workloads, networking including the use of social media.

English Spanish, French

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Acknowledgements

English Spanish, French

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