On what factors should I evaluate my competitors?

In order to know how best to compete, an exporter needs to know the way competitors measure themselves, their strategy to date, their major strengths and weaknesses, and their likely future strategy. For the first of these – knowing the way competitors see themselves – much can be learned from public accounts, interviews and the trade press. Other ways are to have competitive personnel – that is to say, well trained and informed staff with good communication skills who keep an eye on market development – take part in trade fairs, purchase the competitor’s product and take it apart. When identifying the competitor’s strategy to date, it is not enough to believe what they say – you need to reconstruct their strategy.

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions