Exporting Automotive Components

An Answer Book for Small and Medium-Sized Enterprises

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This publication is the ultimate question and answer book for small and medium-sized enterprises interested in exporting automobile components. It contains information on types of automotive parts, export market, and ways to capture the automobile components market. Other topics covered by this publication include the fundamentals of exporting, information sources on industry trends, buyers and suppliers, Internet directories, e-commerce and online procurement, and packaging and labeling.

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On what factors should I evaluate my competitors?

In order to know how best to compete, an exporter needs to know the way competitors measure themselves, their strategy to date, their major strengths and weaknesses, and their likely future strategy. For the first of these – knowing the way competitors see themselves – much can be learned from public accounts, interviews and the trade press. Other ways are to have competitive personnel – that is to say, well trained and informed staff with good communication skills who keep an eye on market development – take part in trade fairs, purchase the competitor’s product and take it apart. When identifying the competitor’s strategy to date, it is not enough to believe what they say – you need to reconstruct their strategy.

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