How can I understand my clients’ real requirements and meet those requirements by offering the best services?

Before we address this question we must accept that clients’ real requirements do not always correspond with their actual purchasing decisions. This is not only the case for an end consumer who is heavily influenced by commercial advertising, but also for the business buyers. End consumers, who vary from country to country, may judge the quality and image of a car by the brand image of individual components used (e.g. a Rolls Royce with a BMW engine). This, of course, has effects on the purchasing decisions of manufacturers.

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions