How to Reach Chinese E-Consumers

A Practical Guide for Small Businesses

image of How to Reach Chinese E-Consumers

This report helps small businesses tap into the Chinese e-commerce market, which is the world’s largest. The publication recommends cross-border e-commerce, which allows opening stores in marketplaces rather than opening Chinese sites. It provides systematic instructions on the process, including logistics and payments.



E-commerce in China

Cross-border e-commerce, in the broad sense, means selling to customers via online channels across national borders. In China, the term has a specific sense: it is used to describe the activity of selling products to Chinese consumers via online stores, shipping products across borders through international couriers. The products do not enter China before the order is submitted, and they are delivered one by one to each customer. Warehouses and inventory can physically be in the retailer’s own country, in Hong Kong SAR, or in one of China’s free trade zones.


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