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How to Reach Chinese E-Consumers

A Practical Guide for Small Businesses

image of How to Reach Chinese E-Consumers

This report helps small businesses tap into the Chinese e-commerce market, which is the world’s largest. The publication recommends cross-border e-commerce, which allows opening stores in marketplaces rather than opening Chinese sites. It provides systematic instructions on the process, including logistics and payments.

English

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Executive summary

China is now the world’s largest e-commerce market and growing fast: online retailing is expected to grow from 17% of total retail sales in 2017 to 25% by 2020.

English

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