How to Reach Chinese E-Consumers

A Practical Guide for Small Businesses

image of How to Reach Chinese E-Consumers

This report helps small businesses tap into the Chinese e-commerce market, which is the world’s largest. The publication recommends cross-border e-commerce, which allows opening stores in marketplaces rather than opening Chinese sites. It provides systematic instructions on the process, including logistics and payments.



Promotion and communication

Achieving a product listing in a Chinese marketplace is a great first step to entering the market. However, it is not enough to raise awareness among local consumers. Chinese festivals are really important in the Chinese culture and present an opportunity to capture interest. Every marketplace organizes special promotional campaigns for a few key dates of the year.


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