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Innovating for Success in the Export of Services

A Handbook

image of Innovating for Success in the Export of Services

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

English Spanish, French

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Summary of findings from national and regional initiatives

Statistics Canada’s Survey of Innovation 1996 covered four types of services: computer services,consulting engineering and other scientific and technical services, telecommunications, and financialservices. It found that 42% of the firms surveyed reported innovative activities for the period in question(compared with 40% of manufacturing firms), with 50% of the innovations being in the service provided,26% in the process of service delivery, and 24% in supporting organizational changes.

English French, Spanish

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