Innovating for Success in the Export of Services

A Handbook

image of Innovating for Success in the Export of Services

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

English Spanish, French


Overview of services innovation worldwide

Successful services firms are those that innovate as a matter of competitive survival. They useinformation technology to support automated service options and 24-hour, 7-days-a-week availability. They respond to changes in demographic variables – such as increased disposable incomes, dual-careerfamilies, aging populations – with relevant new service offerings. They continually find ways to matchand exceed the services of their competitors. Any firm that has been in business for at least three years willhave introduced at least one successful service innovation to maintain or expand its market niche.

English French, Spanish

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