1887

Innovating for Success in the Export of Services

A Handbook

image of Innovating for Success in the Export of Services

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

English Spanish, French

.

Preface

Because most service ideas cannot be protected through copyright or patent, services exportersmust innovate continuously in order to remain competitive. Innovation is challenging enough in adomestic market. When the variables of cultural differences and international benchmarks are added, theprocess becomes even more complex.

English Spanish, French

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error