Innovating for Success in the Export of Services

A Handbook

image of Innovating for Success in the Export of Services

This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.

English Spanish, French


Preparing to innovate

One of the techniques for minimizing the potential negative market consequences of introducingservices innovations is the development of an innovation policy and guidelines for appropriate innovationprocesses. Few services firms have clear criteria to guide employees’ choices of how to proceed. The trickis to systematize the process of innovation rather than the innovative activities themselves, by adding tothe business strategy a component for an innovation strategy.

English Spanish, French

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