Concept development
- Author: International Trade Centre
- Main Title: Innovating for Success in the Export of Services , pp 54-64
- Publication Date: November 2001
- DOI: https://doi.org/10.18356/bb1c8fab-en
- Language: English French, Spanish
In order to innovate, you first need to know what really matters to customers. Changes in a service ordelivery process will be well received only if they enhance the benefits that customers feel they arereceiving.
© United Nations
ISBN (PDF):
9789213618899
Book DOI:
https://doi.org/10.18356/e75e636f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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