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International Marketing and the Trading System

image of International Marketing and the Trading System

This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

English French

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Managing regulatory issues in exporting

How can a business firm learn about regulations in export markets and how should it analyse the information and organize itself to get cargo through customs? Each exporter needs a functional organizational structure, a set of procedures and systems to search for information abroad and to respond to the regulatory environment. This chapter deals with regulation as an internal (inside the firm) barrier to exports and discusses the means of overcoming it through information search and analysis, feedback to operations, organizing and managing customs services.

English French

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