International Marketing and the Trading System

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This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

English French


Case studies

The application of marketing concepts and techniques is often described as a combination of art and science. Decision-making in export marketing is a skill that is developed over time, through practice. The purpose of this series of cases is to provide the reader with an opportunity to develop an understanding of the world trading system by relating WTO rules and procedures to real export problems facing managers in developing countries and transition economies.

English French

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