International Marketing and the Trading System

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This study deals with marketing principles and key managerial decisions facing small and medium-sized enterprises in developing and transition economies. It identifies and analyzes regulatory problems in export markets and presents case studies illustrating how business firms, in a variety of countries and industries, are affected by regulatory change and how they respond to it.

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The manager in the trading system

Managers have no time to lose and ‘rational ignorance’ is one way of dealing with the time shortage. What aspects of the World Trade Organization are most relevant for business leaders? What are the new trends in the trading system which affect a country’s firms? Who are the winners and losers in the globalization process? What are the strategic options available to firms responding to the threats and opportunities of trade liberalization and deregulation? These are some of the questions that managers should deal with in the globalization process.

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