Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

image of Marketing Crafts and Visual Arts

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

English Spanish, French


Understanding the value of intellectual property

Artisans or visual artists have very many different motivations for producing creative products. These motivations could be cultural, religious, social, self-expression or earning-related, and so on. When issues of livelihood, recognition, reward and profitability are prominent motivators, the modern tools of marketing and IP come in very handy for reaping the fruits of handwork, and skilful expression of creativity.

English Spanish, French

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