1945

Understanding the value of intellectual property

image of Understanding the value of intellectual property

Artisans or visual artists have very many different motivations for producing creative products. These motivations could be cultural, religious, social, self-expression or earning-related, and so on. When issues of livelihood, recognition, reward and profitability are prominent motivators, the modern tools of marketing and IP come in very handy for reaping the fruits of handwork, and skilful expression of creativity.

Related Subject(s): International Trade and Finance
/content/books/9789213618073c011
dcterms_title,dcterms_subject,pub_keyword
-contentType:Journal -contentType:Contributor -contentType:Concept -contentType:Institution
10
5
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error
aHR0cHM6Ly93d3cudW4taWxpYnJhcnkub3JnLw==