Understanding the value of intellectual property
- Author: International Trade Centre
- Main Title: Marketing Crafts and Visual Arts , pp 12-18
- Publication Date: December 2003
- DOI: https://doi.org/10.18356/02d10d5f-en
- Language: English French, Spanish
Artisans or visual artists have very many different motivations for producing creative products. These motivations could be cultural, religious, social, self-expression or earning-related, and so on. When issues of livelihood, recognition, reward and profitability are prominent motivators, the modern tools of marketing and IP come in very handy for reaping the fruits of handwork, and skilful expression of creativity.
© United Nations
ISBN (PDF):
9789213618073
Book DOI:
https://doi.org/10.18356/ff4ddbf4-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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