Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

image of Marketing Crafts and Visual Arts

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

English Spanish, French


How to protect crafts and visual arts

Copyright is a legal term describing exclusive rights given to creators for their original literary and artistic creations, which are generally referred to as ‘artistic works’ or simply as ‘works’.

English French, Spanish

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