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Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

image of Marketing Crafts and Visual Arts

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

English Spanish, French

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Introduction

The purpose of this Guide is to provide a basic knowledge and understanding of marketing techniques and of intellectual property (IP) to artisans, craft entrepreneurs and visual artists, to enhance the chances of their business success. It seeks to indicate why, which, what, where, when, whether and how consideration ought to be given to the effective management of IP assets by using IP tools for successful marketing of craft and visual art products.

English French, Spanish

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