Marketing Crafts and Visual Arts

The Role of Intellectual Property - A Practical Guide

image of Marketing Crafts and Visual Arts

This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.

English Spanish, French


Linking intellectual property to business development and marketing throughout the business cycle

This chapter briefly describes the different stages of business development and marketing and the role that IP assets play at each stage in the cycle.

English Spanish, French

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