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Redefining Trade Promotion

The Need for a Strategic Response

image of Redefining Trade Promotion

This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leadership and ownership. The publication also defines the types of institutional linkages and functional relationships required for effective formulation and implementation of broad-based strategies, techniques and issues related to utility and impact assessment of national export strategies. In addition, the implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies are also discussed.

English Spanish, French

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Drivers of competitiveness

There are a number of new forces in the international market place – drivers of competitiveness – which are changing how business is done and creating new commercial opportunities for developing country enterprises. These drivers dictate that action must be taken at the level of the individual enterprise and may involve a fundamental redefinition of the way companies organize and conduct their business.

English French, Spanish

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