Redefining Trade Promotion

The Need for a Strategic Response

image of Redefining Trade Promotion

This publication assesses what a national export strategy should encompass with regard to the dynamics of the current international market environment. It looks at the process of strategy development and management, reviewing basic questions of leadership and ownership. The publication also defines the types of institutional linkages and functional relationships required for effective formulation and implementation of broad-based strategies, techniques and issues related to utility and impact assessment of national export strategies. In addition, the implications of electronic commerce, increasing dominance of multinationals, and global outsourcing for national export strategies are also discussed.

English Spanish, French


Programme and list of 1999 executive forum network members

ITC’s ongoing Executive Forum initiative is designed to provide an international venue for senior representatives of government and industry to analyse issues which have a major impact on their countries’ export performance. It is intended to promote experience sharing and information exchange, to showcase best practice and to stimulate new thinking and ideas on the export imperative. Paramount importance is attached to strengthening the public-private sector dialogue on the export development effort, at the national level.

English Spanish, French

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error