Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What are the advantages and disadvantages of participating in a joint venture with another company?

Joint ventures can prove to be a useful and necessary way to enter new markets. In some markets that restrict inward investment, joint ventures may be the only way to achieve market access. Within joint ventures, clear equity positions are usually taken by the participants. Such holdings can vary in size significantly, although it is usually important to establish clear lines of management control over decisions in order to achieve success. A lesser form of participation, which may or may not involve equity participation, is that of strategic alliances. Joint ventures do tend to have a relatively high failure rate. Nonetheless, they also enjoy a number of specific advantages.

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